We have been experimenting with USA based funding sites during May, the idea behind these sites is that investors can back a project without actually buying shares, so supporting a project instead of purely investing in them. You might think that would not work well, but surprisingly businesses are raising $millions in exchange for nothing more than high fives!
Often the companies in question offer their products at the point of launch for backers offering more than the minimum $1. So for example a book author may offer a copy of their book once its published or a technology company a copy of their software etc. This is actually very helpful for all concerned as backers get something for their money and the companies concerned get to raise funds via the promise of future sales.
I’ve joined kickstarter and experiments with the funding of a couple of my websites, without success so far, but I am in a learning phase with this niche and will report back once I get more established at fund raising like this myself.
Raising funding this way is a great extra angle to consider.