Financial Services CFO

Financial Services CFO

CFOs are at the heart of business evolution. Their role is evolving outside of number crunching and accountancy to take on a greater strategic and operational role. Financial services CFOs in the city of London are facing new challenges as automation and regulatory changes continue to develop.

FD Capital is London’s leading financial recruitment agency, connecting start-ups, SMEs, and scaling companies with CFOs in the City of London and across the UK. Our talent pool of financial services CFOs are available for an immediate start on a part-time, full-time, interim, and remote basis.

Our talented team of recruiters take a relationship-oriented approach to recruitment, working to identify your company’s specific needs and skills gap. Start your search for a financial services CFO by contacting our team at or 020 3287 9501 today.

Meet FD Capital

FD Capital is the UK’s leading boutique financial recruitment agency and a specialist in recruiting financial services CFO. Our leadership team includes entrepreneurs and financial professionals who understand the challenges faced on both sides of the recruitment process.

Our headquarters are based in Great Portland Street, London, putting us at the heart of the City of London with an extensive network of financial professionals located across the capital.

Most of our financial services CFOs are ACA/FCA (ICAEW) qualified accountants with experience working for some of the UK’s leading companies. We recruit financial services CFOs on a part-time, interim, full-time, and remote basis, providing flexibility for companies at every stage in their development cycle.

Are you a financial services CFO looking to take the next step up the career ladder? Do you want to build your portfolio as a part-time or remote CFO? Join our CFO candidate talent pool by submitting your CV to today.

What is a Financial Services CFO?


A chief financial officer (CFO) is a company’s highest-ranking financial professional and oversees the business’ financial health. Their responsibilities include dealing with cash-flow management, scenario modelling, financial planning, and analysis. CFOs are increasingly earning the nickname of ‘deputy-CEO’ for their role as chief advisors to the CEO and Board of Directors.

Most financial services CFOs will have a professional background in accounting or finance with many also having experience in business administration and management.

Today’s CFOs are expected to have leadership and managerial skills with industry knowledge that allows them to develop strategies and react to market movements.

Financial services CFOs will invest in technology and automation that allows for real-time data insights to provide more accurate forecasting. They’ll use a variety of internal data and external factors to determine the company’s strategy and resiliency planning.

The Four Roles of a Financial Services CFO

CFOs have four diverse and challenging roles that form the basis of their responsibilities. The traditional roles of acting as a company steward and operator remain in place, reflecting the role’s former accountancy focus.

The evolution of the role of CFO requires them to be strategists and catalysts in decision-making to boost business performance.

1. Steward

A financial services CFO acts as a steward of the company. Their work involves protecting the company’s assets and ensuring that all financial records are accurately maintained to meet regulatory compliance rules. They’ll be expected to communicate their views on risk management and company valuation to the Board of Directors and investors.

2. Strategists

CFOs are taking leaps forward as strategists, influencing the long-term direction of their organisation by providing financial leadership. Their data-driven insights will ensure that the company’s business and financial strategies are in-line. A financial services CFO will put a strategy in place to support the company’s long-term investments and explore potential M&A opportunities.

3. Operator

Financial services CFOs act as company operators, ensuring that there is an efficient financial system in place that allows for financial planning and analysis. They’ll provide a variety of other financial services for the company, including ensuring regulatory compliance and conducting tax audits.

4. Catalyst

CFOs can be a catalyst for change within their organisation. Having a healthy balance book means they can invest in automation and technology to boost business innovation, along with reducing overheads and streamlining processes.

The Evolution of Financial Services CFOs

The role of CFO has evolved drastically in recent decades outside the realms of financial compliance and reporting, taking on greater responsibilities within areas like business strategy and new developments like digital transformation.

Previously CFOs have focused on optimising financial processes and reducing costs. Today’s CFOs work to support the company’s business model transformation through automation and financial processes. They work closely with the CEO and stakeholders as a financial steward and strategic catalysts that can drive growth.

Financial services CFOs continue to have everyday responsibilities for the company’s financial help through cash-flow management, financial reporting, and overseeing regulatory compliance. The responsibilities of a CFO will largely depend on the size of their company and the industry they operate in, as well as the organisation’s funding situation.

A CFO will influence the controllership, strategy, and operations of their organisation.

  1. Strategy and forecasting

Financial services CFOs in the City of London work with their CEO to influence the future direction of their organisations. Most CFOs will also work closely with various departments and other c-suite leaders to explore product development, human capital management, and digital transformation. They’ll analyse internal data and market friends to develop long-term growth strategies.

Financial planning and analysis (FP&A) enable CFOs to put complex data into perspective to determine how they will impact the company’s short and long-term situation. These factors will allow for scenario planning and for the company to determine whether they want to pursue a merger and acquisition.

CFOs will invest in digital tools and automation to get real-time access to data that enables better decision making. These factors include sales trends, macroeconomic data, and information on emerging competitors.

Most financial services CFOs will choose to purchase specialised planning software to automate their forecasting and scenario planning to make it easy to access potential strategies, such as adopting new business models or navigating economic downturns.

  1. Operations

Ensuring liquidity and managing the company’s cash flow is a central part of a CFO’s everyday responsibilities. Treasury management involves a CFO overseeing the company’s assets, debts, and liquidity.

The company should have enough liquidity to pay off its short-term liabilities with a company’s liquidity being able to be measured using several different financial ratios. A CFO must manage the company’s incoming revenues and outgoing payments and short and long-term liabilities.

Having access to real-time analytics and implementing cash-flow forecasting is crucial for ensuring the company remains in strong financial health.

  1. Controllership

Financial stewardship remains the backbone of a CFO’s responsibilities. While some companies will also have a Chief Accounting Officer (CAO), the CFO is the individual responsible for the company’s regulatory compliance, cash flow, and financial management.

Most financial services CFOs will take up the role of being the company’s financial controller on an everyday basis. A CFO will want to implement a risk management framework that protects against potential fraud and unauthorised user access. Investing in risk management software will ensure that the company meets its compliance and regulatory obligations, including GDPR.

Automated accounting software is another way financial services CFOs can act as financial controllers and file their accounts on time.

Why Financial Services CFO Are Investing in Tech

Financial services CFOs in the City of London are increasingly investing in technology to analyse real-time data. There are two types of applications that CFOs are investing in as part of the everyday running of their department, including financial management and FP&A software.

  1. Financial Management Software

Organisations are utilising cloud-based financial management systems that have a fully integrated application suite that combines risk management, compliance, core accounting, and project portfolio management within one system. These applications offer built-in reporting, digital assistants, and machine learning to streamline labour-intensive tasks and pave the way for automation.

Investing in financial management software will free up a CFO’s time to focus on their role as the CEO’s chief advisor and their strategic responsibilities.

  1. Financial Planning and Analysis Suite

Investing in an FP&A suite provides financial services CFOs with management insights that allow for better decision-making with scenario modelling, budgeting, and forecasting.

FP&A systems play a role in managing the company’s financial and strategic planning, whereas financial management systems focus on day-to-day transactions.

A digitally savvy financial services CFO will invest in digital transformation to drive automation and relieve their workload. Investing in FP&A and financial management software will give the CFO an instant overview of the company’s financial health through the current ratio, debt-to-equity ratio, and quick ratio.

It also allows for the CFO to create dynamic financing models and forecasting for scenario planning, including determining the most profitable products. This cloud-based software can prevent unauthorised user access through the separation of duties and ensure the company meets regulatory compliance.

Investing in software enables CFOs to close their company’s technology gap and leverage real-time analytics and data to make the right strategic decisions.

What Financial Services CFOs Need to Succeed

The role of CFO is rapidly evolving. While the role and responsibilities will vary depending on the industry and company, a CFO needs more than just their skill set and experience to succeed at their job. Three factors that will determine the success of financial services CFOs.

  1. Data

Data ensures that CFOs are making better decisions. As the role evolves and data becomes more complex, successful CFOs need to have access to real-time data to ensure they’re making decisions as efficiently as possible. CFOs must leverage financial, external, and operational data.

Modern financial systems utilise predictive analytics, AI, and machine learning to automate analysis that delivers insights to enable CFOs to act quicker. This data can allow CFOs to spot trends across customer sentiments and accurately forecast financial performance and demand.

  1. People

Financial services CFOs need to have a winning team around them who are financially savvy. It means being able to nurture the next generation of talent, particularly Gen Z who are familiar with automation and AI.

Young professionals who are digital natives spend more time focusing on financial planning and analysis by utilising automation and software to oversee traditional accounting tasks. Having the right people and software in place will automate labour-intensive tasks.

Investing in cloud-based applications and software will enable a CFO and their financial department to work from anywhere. More candidates are expecting to see the option of remote and flexible working as part of a competitive job offer. This software will allow employees to securely work from anywhere.

  1. Reporting

Reporting is crucial to enabling financial services CFOs to remain on track with their long-term strategies. Regular reporting provides confidence for the Board of Directors and investors with real-time business insights.

Most cloud-based financial management systems will utilise prebuilt analytics that is powered by machine learning to identify factors that can enable a CFO to control business costs and drive up profitability.

A financial services CFO can customise the dashboards and ready-to-use metrics to suit their reporting style to offer an in-depth view of the company’s financial health and position. Having access to real-time data through financial management software and forecasting gives CFOs the ability to react to unexpected market shifts, economic uncertainty, and changing consumer behaviour. It also enables CFOs to consider the value of mergers and acquisitions, along with new business models.

Recruiting a Financial Services CFO

Today’s CFOs come from a diverse range of backgrounds beyond the traditional accountancy skill set. Financial services CFOs are at the forefront of digital transformation, investing in cloud-based software to put automation and AI at the heart of their company’s financial management.

FD Capital connects highly-quality financial professionals, including financial services CFOs, with companies throughout the UK and beyond. Our talent pool includes financial services CFOs available to work on a part-time, interim, and remote basis for added flexibility.

Start recruiting a financial services CFO in the City of London with FD Capital by contacting our team at or 020 3287 9501.

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