E-Commerce specialist FD
Are you developing e-commerce as part of your business strategy? Then recruiting an FD from an E-Commerce background makes sense. Our team include professionals who have worked within technology businesses and pure E-commerce ventures. We even have an FD who spent 12 years working as a Search Marketing professional and therefore is dual skilled as both an experienced Financial professional and as an SEO expert.
What does an E-Commerce specialist bring
Understanding how to grow and develop a website requires detailed experience including:-
- Understanding Google and their alogorithms and updates.
- Pay Per Click and natural search.
- Email marketing campaigns.
- Understanding Google Analytics and Google Search Console.
- The ability to understand and interpret SEO tools such as ahrefs.com, Moz.com and semrush.
- Ability to formulate an online marketing plan and strategy.
- Contacts and connections to drawn upon from the wider Search Community.
- Experience and understanding of techniques to market a website.
- Backlink building and link detox.
- Penalties manual and algorithmic.
Increasingly businesses are realising that their future growth and success depends on having the right digital strategy. This is particular apparent following the recent pandemic shutdowns, which has shown business the importance of having an effective online channel.
Understanding your competitors and being able to replicate or improve upon their online strategies and approaches is a very strong skill to have available to your business.
A director with detailed understanding of this area can plan and help you move ahead of your competitors, having a strong E-Commerce orientated FD or CFO onboard will add significantly to your team. One of our CFO team members owned and ran their own E-commerce and content sites, before exiting them in 2016, he built up a website to over 125,000 unique visitors per day with 525,000 active members and offered SEO services on a professional basis. Having access to those skills is a very high value add for any business and we offer that as a service at FD Capital.
Getting your digital strategy right is an ever increasing priority for business, and as more activity moves online this is likely to continue to grow.
See also our Director of Digital Service, we now offer Directors of Digital Marketing on a part-time, interim or full time basis.
What sort of things can I expect an E-Commerce Director to do?
An expert in SEO and Search Marketing will add hugely to your business and senior team, they can be expected to set the companies digital strategy and overseas its implementation. Achieving online success in 2021 is all about Quality. That means having the most enticing website in terms of look and feel and even more importantly user experience. Your E-Commerce FD will be able to drive improvements in both of these aspects. Then the ongoing task can be divided between Onsite, Offsite and Social Media.
Onsite – this means content creation and refinement, ensuring you have pages that match all the products and services you offer and you are ahead or keeping up with the offerings from your competitors, part of this is good use of Meta-tagging and headings such as the H1 and H2 tags. User metrics are now so important, time on page, bounce rate, Click through rates (CTR) and even more so with the Google Web Core Vitals update which now brings in Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS) as the metrics that need to be kept to within the Google Criteria to achieve and sustain good rankings.
Offsite – Sometimes the elephant in the room, backlinks and having the right backlink profile is how sites achieve their rankings, this area is all about quality links from quality sites and sufficient a link growth velocity to match your competitors. The key metrics here are Domain Authority and Page Authority, all things being equal the site with highest Domain Authority will out rank its competitors and the page with the highest authority will outrank in the same way.
Social – social media is a channel in its own right and can bring substantial traffic, facebook, twitter and Linkedin are the most productive for most business users. Social media also sends a signal to Google which informs their ranking algorithmn of your social media presence and activity.
SEO and Search Marketing involve a combination of activities which together achieve better rankings known as Search Engine Results Placement or SERPS, typical activities include:
- Writing quality content and improving existing content
- Content marketing
- Reviewing Google Analytics and Search Console data
- Monitoring of competitors
- Creating quality backlinks
- Disavow tool
- User experience including page speed.
- Pay per click management
- Formulating and tracking performance against an agreed digital strategy
Working on these areas works and you’ll see excellent results over the long term.
Why use FD Capital for your E-commerce FD needs?
FD Capital are a niche senior finance recruitment network of Finance Directors and CFO’s working together with professional recruiters, we have been active in the senior financial professional recruitment niche since 2018 and are based in Great Portland Street, London. Our work is split between Part-Time, Interim and Permanent roles, around 50% of our portfolio is currently part-time, though interim and perm roles are growing faster currently. Many of our network are experienced at search marketing and digital strategy.
We have the perfect combination of Recruitment, E-Commerce and Search Marketing skills so we can find the perfect professional for your business needs. We have E-Commerce specialists available on a part-time basis including some of the most experience professionals in the UK.
We are always looking for new opportunities for our team, so if you need a Finance Director or Chief Financial Officer for your business either on a Part-Time, Interim or Full-Time basis, make sure to reach out to FD Capital Recruitment today. We offer Digital Marketing Directors on a full-time, part-time and interim basis.
Why not speak to use about using our E-Commerce FD’s or recruiting an FD with E-Commerce Experience? Talk to our team today, and you’ll be surprised and impressed by the amount of knowledge our team has. Some of our team members have been involved with E-Commerce startups and have developed online marketing companies from scratch from one person and a PC into teams of 16 and more.