Search Marketing

Search Marketing / SEO

Are you looking for an experienced Search Marketing professional who can join your team on a part time basis?

At FD Capital we have a number of senior Financial professionals who are not only qualified accountants but also Search Marketing Professionals.   That means you can bring on-board a professional who can assist your business not only with your financial challenges but also to help your business reach its full potential online.

Increasingly businesses are realising that they need the right strategy and team on-board to deliver their online success.

Achieving online success is all about being building a quality website, that is rich in content and gives a great user experience.  That needs to be supported by high quality links from reputable external sites, so your Domain Authority score known as DA improves and in time is higher than your competitors. You can learn more about online marketing from Moz.com where our team are active.

Digital MarketingOur team can help by studying your site and helping you to develop and improve your sites from a Search Marketing point of view, offsite we can introduce you to professional back link builders and on-site we can work with your designers to improve your onsite.

There are many factors that need consideration: – Site Speed is important, as its its mobile friendliness.

The right approach – Quality

Increasingly the user experience is being measured by Google from the perspective of bound rates and time on page, so improving your site with these metrics in mind will lead to more traffic and more traction for your company online.  Google continues to dominate the digital landscape so it is all important to have a strategy that is compliant with the guidelines and one which has longevity.  This means adopting a white-hat approach and building a quality site, that has the best user experience and metrics possible.  Supported by a quality link building approach that develops high quality backlinks from reputable sites and ones which are closely related to your niche.

Understand what is the right approach is the difference our team makes, our SEO experts have more than 20 years of experience and have watched and worked with Google almost from their first days of trading.   Working with FD Capital you get access to these professional skills and advice.

Part-time SEO professional / Part-time Search Marketing specialist.

We have SEO specialists available on a day rate basis who can work for your company on a Portfolio basis.

Search marketing is an area that is growing in importance all of the time, the recent pandemics have shown busineses the importance of having the right digital strategy.  Almost all businesses can benefit from improving their online presence.

Our team have a long proven track record of success, and experience which can be shared with your team.   We can help shape your strategy and setup your team so your business has the right online direction of travel.

We are flexible and can work around your business and requirements, a typical part-time SEO professional will work one to two days per week and spread themselves across a number of clients which we call a Portfolio SEO role.

What sort of activities will a Part-Time SEO professional undertake?

SEO and Search Marketing involve a combination of activities which together achieve better rankings known as Search Engine Results Placement or SERPS, typical activities include:

  • Writing quality content and improving existing content
  • Content marketing
  • Reviewing Google Analytics and Search Console data
  • Monitoring of competitors
  • Creating quality backlinks
  • Disavow tool
  • User experience including page speed.
  • Formulating and tracking performance against an agreed digital strategy.

Onsite tasks such as content creation and improvement ensure your website performs for all the target phrases you need to achieve success.

The user experience is now very important as sites as actively pushed down in the rankings if their speed and user experience is not within Google’s now strict quality criteria.

Offsite tasks principally backlink building is all important to build the authority of your Domain name, known as Domain Authority and the authority of the pages that are most useful to have perform in the SERPS, known as Page Authority.  Link building requires a lot of experience as the wrong type of links or those associates with private blog networks or other link schemes can cause issues.   Finding, maintaining and developing a high quality back link profile is significant task in itself.

Typically our Search professionals spend time with the management team and your in-house marketeers ensuring they understand the requirements of a white-hat marketing approach, and that the team are working effectively to move forward your digital strategy.

E-Commerce FD Recruitment

Search MarketingWhy not speak to use about using our E-Commerce FD’s or recruiting an FD with E-Commerce Experience?  Talk to our team today, and you’ll be surprised and impressed by the amount of knowledge our team has.

Some of our team members have been involved with E-Commerce startups and have developed online marketing companies from scratch from one person and a PC into teams of 16 and more.  Developing sites from launch through to 350,000 unique page views per day.   So we know what success looks like and how to help your business achieve and reach its online potential.

See also our Director of Digital Service, we now offer Directors of Digital Marketing on a part-time, interim or full time basis.

About FD Capital Recruitment your partner for Digital Marketing Directors

FD Capital are a niche senior finance recruitment network of Finance Directors and CFO’s working together with professional recruiters, we have been active in the senior financial professional recruitment niche since 2018 and are based in Great Portland Street, London.   Our work is split between Part-Time, Interim and Permanent roles, around 50% of our portfolio is currently part-time, though interim and perm roles are growing faster currently.   Many of our network are experienced at search marketing and digital strategy.

We are always looking for new opportunities for our team, so if you need a Finance Director or Chief Financial Officer for your business either on a Part-Time, Interim or Full-Time basis, make sure to reach out to FD Capital Recruitment today.  We offer Digital Marketing Directors on a full-time, part-time and interim basis.

Since 2021 we now have team members in Oxford, Leeds and Bristol, so we can now more fully support those and their surrounding areas.

Call us today for a no obligation initial discussion

CALL 020 3287 9501