Position title
Fractional Finance Director (E-Commerce, Amazon Experience Required)
Description
We are a London-based, high-growth E-Commerce business preparing for a strategic exit in the next 12–18 months. We are seeking a commercially minded Fractional Finance Director (FD) who brings extensive experience in e-commerce financial leadership and, critically, a deep understanding of the Amazon trading model—including how Amazon economics, operations, and marketplace mechanics impact profitability and cash flow.
This is a part-time/contract position ideal for a senior finance professional who has guided businesses through growth, operational optimisation, and M&A preparation.
Role initially one day per week with flexibility to increase.
Responsibilities
Key Responsibilities
Financial Strategy & Leadership
- Shape and execute the financial strategy to support growth, operational efficiency, and exit readiness.
- Lead forecasting, budgeting, scenario modelling, and long-term financial planning.
- Advise founders on valuation drivers, capital requirements, and financial risks ahead of the exit.
Amazon Trading Model Oversight
- Build financial models that accurately account for the Amazon trading model, including:
- FBA/FBM economics and cost structures
- Amazon fee structures (referral, FBA fulfilment, storage, returns, etc.)
- TACoS and contribution margin dynamics
- Inventory turnover, replenishment cycles, and storage cost impact
- Buy Box pressure and effects on pricing and margins
- SKU lifecycle and retail readiness economics
- Returns, refunds, and chargebacks
- Optimise pricing strategy, margin structure, product mix, and Amazon-specific working capital requirements.
- Analyse performance trends to influence strategic decisions around inventory, advertising spend, and channel expansion.
Exit & M&A Preparation
- Prepare the company for an exit within 12–18 months, ensuring all financial processes and records are investment-grade.
- Lead the financial component of the M&A process, including:
- Building or refining valuation models and financial projections
- Preparing due diligence packs and managing the data room
- Coordinating with corporate finance advisors and legal teams
- Responding to diligence queries with clarity, accuracy, and speed
- Articulate the financial story, value proposition, and strategic rationale to potential buyers.
Operational Finance & Controls
- Strengthen financial processes across cash flow management, inventory planning, gross margin optimisation, and cost discipline.
- Improve controls, month-end processes, and financial reporting structures to withstand investor scrutiny.
- Work cross-functionally to ensure operational decisions are grounded in clear financial logic.
Performance Monitoring & Reporting
- Produce monthly management packs with clear KPIs, insights, and actionable recommendations.
- Monitor Amazon performance through financial and operational metrics (e.g., contribution margins, stock cover, returns impact, ad spend efficiency).
- Provide clear insight into channel profitability, unit economics, and marketplace performance trends.
Risk Management & Compliance
- Ensure compliance with UK financial regulations, VAT rules, marketplace requirements, and obligations around international trade.
- Identify and manage financial risks related to growth, supply chain, and exit planning.
Qualifications
Requirements
Essential Experience
- Proven experience as a Finance Director, Head of Finance, or senior finance leader in an E-Commerce business.
- Deep understanding of the Amazon trading model, including marketplace mechanics, FBA/FBM economics, Amazon fee structures, and retail profitability levers.
- Hands-on experience managing or overseeing Amazon P&Ls and SKU-level trading performance.
- Direct involvement in preparing a business for sale and navigating M&A or due diligence processes.
- Strong FP&A, commercial finance, and operational finance background.
Technical & Commercial Skills
- Advanced financial modelling (unit economics, SKU profitability, cash flow, valuation).
- Strong understanding of trading cycles, physical product economics, and working capital dynamics.
- Experience improving financial processes and building investor-ready reporting frameworks.
Soft Skills
- Excellent communicator able to translate complex data into commercial insights.
- Commercially sharp, proactive, and comfortable operating in a fast-moving environment.
- Able to challenge assumptions, influence decision-makers, and bring structure to scaling operations.
Preferred
- Experience within UK-based e-commerce SMEs preparing for PE or strategic acquisition.
- Exposure to international e-commerce trading (EU/US).
- Prior fractional/consulting FD experience.
Job Benefits
Engagement Details
- Role Type: Fractional / Part-time / Contract
- Hours: Typically 1–3 days per week depending on business needs
- Location: London-based business; hybrid or remote with occasional on-site meetings
- Reports to: Founder / CEO
- Timeline: Exit planned in 12–18 months
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Fractional Finance Director - Manchester
Hiring organization
Employment Type
Part-time
Beginning of employment
1st Jan 2026
Duration of employment
Perm
Industry
E-Commerce
Job Location
London, United Kingdom
Working Hours
9-5
Base Salary
£800-£900 Per day
Date posted
December 3, 2025
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