The CFO’s Role in Maintaining Pricing Discipline
The CFO’s Role in Maintaining Pricing Discipline The Importance of Pricing Discipline in Financial Leadership Understanding Pricing Discipline Pricing discipline refers to the strategic approach and adherence to pricing strategies that align with a company’s financial goals and market conditions. It involves setting, maintaining, and …
Finance vs Marketing Tension A CFO’s Real Viewpoint
Finance vs Marketing Tension A CFO’s Real Viewpoint Understanding the Finance vs Marketing Dynamic The Historical Context The tension between finance and marketing departments is not a new phenomenon. Historically, these two functions have operated with distinct objectives and methodologies. Finance departments have traditionally focused …
Why Listening Skills Are Critical for Board Influence
Why Listening Skills Are Critical for Board Influence The Role of Silence in Leadership Understanding Silence as a Leadership Tool Silence is often perceived as a passive or negative space in communication, yet in leadership, it can be a powerful tool. Leaders who master the …
How CFOs Challenge Sales Forecasts Without Causing War
How CFOs Challenge Sales Forecasts Without Causing War The Role of the CFO in Sales Forecasting Understanding the CFO’s Strategic Position The Chief Financial Officer (CFO) holds a pivotal role in shaping the financial strategy and ensuring the fiscal health of an organization. In the …
Why CFOs Are Now Embedded Deep in Commercial Decisions
Why CFOs Are Now Embedded Deep in Commercial Decisions Introduction In today’s rapidly changing business landscape, the role of the Chief Financial Officer (CFO) is undergoing a significant transformation. Traditionally seen as the guardian of a company’s financial health, the modern CFO is now expected …
Why Strong CFOs Audit Insight, Not Only the Numbers
Why Strong CFOs Audit Insight, Not Only the Numbers The Evolving Role of the CFO Historical Perspective The role of the Chief Financial Officer (CFO) has undergone significant transformation over the decades. Traditionally, CFOs were primarily seen as financial gatekeepers, responsible for managing the company’s …
Building a Single Source of Truth in Modern Finance
Building a Single Source of Truth in Modern Finance Introduction to the Concept of a Single Source of Truth in Finance Understanding the Single Source of Truth (SSOT) The concept of a Single Source of Truth (SSOT) refers to the practice of structuring information models …
Why Management Accounts Fail as Decision-Making Tools
Why Management Accounts Fail as Decision-Making Tools The Role of Management Accounts in Decision-Making Understanding Management Accounts Management accounts are financial reports that provide insights into the financial performance and position of a business. Unlike statutory financial statements, which are prepared for external stakeholders, management …
How CFOs Eliminate Conflicting Numbers Across Teams
How CFOs Eliminate Conflicting Numbers Across Teams The Challenge of Conflicting Numbers in Financial Management In the realm of financial management, one of the most persistent and challenging issues faced by Chief Financial Officers (CFOs) is the presence of conflicting numbers across various teams. This …
Why Liquidity Risk Rises Even When Firms Look Profitable
Why Liquidity Risk Rises Even When Firms Look Profitable Introduction In the intricate world of finance, the concept of liquidity risk often lurks in the shadows, overshadowed by more immediate concerns like profitability and growth. Yet, it is a critical factor that can determine the …











