Author: Adrian Lawrence

The CFO’s Role in Maintaining Pricing Discipline
Finance vs Marketing Tension A CFO’s Real Viewpoint
Why Listening Skills Are Critical for Board Influence
How CFOs Challenge Sales Forecasts Without Causing War
Why CFOs Are Now Embedded Deep in Commercial Decisions
Why Strong CFOs Audit Insight, Not Only the Numbers
Building a Single Source of Truth in Modern Finance
Why Management Accounts Fail as Decision-Making Tools
How CFOs Eliminate Conflicting Numbers Across Teams
Why Liquidity Risk Rises Even When Firms Look Profitable