Key Responsibilities

Financial Strategy & Leadership

• Shape and execute the financial strategy to support growth, operational efficiency, and exit readiness.
• Lead forecasting, budgeting, scenario modelling, and long-term financial planning.
• Advise founders on valuation drivers, capital requirements, and financial risks ahead of the exit.

Amazon Trading Model Oversight

• Build financial models that accurately account for the Amazon trading model, including:
  • FBA/FBM economics and cost structures
  • Amazon fee structures (referral, FBA fulfilment, storage, returns, etc.)
  • TACoS and contribution margin dynamics
  • Inventory turnover, replenishment cycles, and storage cost impact
  • Buy Box pressure and effects on pricing and margins
  • SKU lifecycle and retail readiness economics
  • Returns, refunds, and chargebacks
• Optimise pricing strategy, margin structure, product mix, and Amazon-specific working capital requirements.
• Analyse performance trends to influence strategic decisions around inventory, advertising spend, and channel expansion.

Exit & M&A Preparation

• Prepare the company for an exit within 12–18 months, ensuring all financial processes and records are investment-grade.
• Lead the financial component of the M&A process, including:
  • Building or refining valuation models and financial projections
  • Preparing due diligence packs and managing the data room
  • Coordinating with corporate finance advisors and legal teams
  • Responding to diligence queries with clarity, accuracy, and speed
• Articulate the financial story, value proposition, and strategic rationale to potential buyers.

Operational Finance & Controls

• Strengthen financial processes across cash flow management, inventory planning, gross margin optimisation, and cost discipline.
• Improve controls, month-end processes, and financial reporting structures to withstand investor scrutiny.
• Work cross-functionally to ensure operational decisions are grounded in clear financial logic.

Performance Monitoring & Reporting

• Produce monthly management packs with clear KPIs, insights, and actionable recommendations.
• Monitor Amazon performance through financial and operational metrics (e.g., contribution margins, stock cover, returns impact, ad spend efficiency).
• Provide clear insight into channel profitability, unit economics, and marketplace performance trends.

Risk Management & Compliance

• Ensure compliance with UK financial regulations, VAT rules, marketplace requirements, and obligations around international trade.
• Identify and manage financial risks related to growth, supply chain, and exit planning.