Tech Product Pricing Strategy: A Fractional FD’s Tactical Approach
Tech Product Pricing Strategy: A Fractional FD’s Tactical Approach Introduction to Tech Product Pricing Strategy Understanding the Importance of Pricing Strategy Pricing strategy is a critical component of a tech product’s success. It not only affects the revenue and profitability of a company but also …
The Role of a Fractional CFO in Tech M&A Readiness
The Role of a Fractional CFO in Tech M&A Readiness Introduction to Tech M&A and the Need for Financial Expertise Understanding Tech M&A Tech mergers and acquisitions (M&A) are strategic moves where technology companies buy, merge with, or acquire other companies to enhance their capabilities, …
Navigating Cash Burn in SaaS: The Fractional CFO’s Playbook
Navigating Cash Burn in SaaS: The Fractional CFO’s Playbook Understanding Cash Burn in SaaS Defining Cash Burn Cash burn refers to the rate at which a company uses up its cash reserves or capital. In the context of Software as a Service (SaaS) companies, cash …
How to Measure the Real Impact of NEDs
How to Measure the Real Impact of NEDs Introduction to Non-Executive Directors (NEDs) and Their Role Definition and Overview of NEDs Non-Executive Directors (NEDs) are members of a company’s board of directors who do not engage in the day-to-day management of the organization. Unlike executive …
The Role of Finance in Scaling Direct-to-Consumer Brands
Direct-to-consumer brands have a genuinely different cash profile to most other scaling businesses, and generic startup finance advice tends to miss the specific thing that actually breaks DTC companies: cash gets tied up in inventory well before it comes back in as revenue, and unlike …
Top 5 Qualities of a Successful E-Commerce CFO
Top 5 Qualities of a Successful E-Commerce CFO Introduction In the rapidly evolving world of e-commerce, the role of the Chief Financial Officer (CFO) has become increasingly pivotal. As businesses navigate the complexities of digital marketplaces, the CFO’s responsibilities extend far beyond traditional financial management. …
When to Challenge Management: A Guide for NEDs
The single hardest judgement a non-executive director makes is not whether to challenge management, but when. Challenge too rarely and you have failed the oversight duty that is the whole point of the role — you become a passenger lending credibility to decisions you never …
Why Independent NEDs Are Vital for Investor Confidence
Why Independent NEDs Are Vital for Investor Confidence Introduction In today’s rapidly evolving corporate landscape, the role of independent Non-Executive Directors (NEDs) has become increasingly pivotal. As businesses navigate complex regulatory environments and heightened scrutiny from stakeholders, the presence of independent NEDs serves as a …
What to Include in a NED Recruitment Brief
What to Include in a NED Recruitment Brief Introduction to NED Recruitment Briefs Understanding the Role of a NED A Non-Executive Director (NED) plays a crucial role in the governance and strategic direction of a company. Unlike executive directors, NEDs are not involved in the …
Why Agile Finance Teams Outperform in Volatile Markets
Why Agile Finance Teams Outperform in Volatile Markets The Need for Agility in Finance Understanding Market Volatility In today’s fast-paced global economy, market volatility has become a constant rather than an exception. Economic shifts, geopolitical tensions, technological advancements, and unexpected global events can all contribute …




