Cash Flow Lies Business Owners Tell Themselves
Almost every founder I meet believes something about their cash flow that isn’t quite true. Not because they’re careless — usually the opposite. They’re close to the business, they trust their instincts, and their instincts have carried them a long way. But cash flow is …
The Cash Flow Rebuild: What a Realistic Comeback Looks Like
The Cash Flow Rebuild: What a Realistic Comeback Looks Like Understanding the Importance of Cash Flow in Financial Recovery The Role of Cash Flow in Business Health Cash flow is the lifeblood of any business, representing the movement of money in and out of a …
Cash Flow Triage: Strategies for Prioritising Payments in a Financial Crunch
When cash is short, someone has to decide who gets paid. That decision is usually made under pressure, often weekly, and it has consequences well beyond the immediate week — commercially, and in UK law, potentially personally for the directors making it. This covers a …
The Key Differences Between Cash Flow vs. Profit: A Guide for Small Business Owners
The Key Differences Between Cash Flow vs Profit: A Guide for Small Business Owners ‘We’re profitable on paper, but the bank account doesn’t reflect it.’ It is one of the most common things a growing business owner says to a finance professional, and it captures …
The Importance of a 13 Week Cash Flow Forecast in Business Planning
Of all the tools a finance function runs, few earn their keep as directly as the 13-week cash flow forecast. It gives a business a detailed, rolling, short-term view of the cash it will actually have — week by week, for a quarter ahead — …




