Hire a Virtual Chief Financial Officer
A Virtual CFO brings the financial leadership of a senior Chief Financial Officer to your business without the cost or commitment of a full-time executive. For UK startups, scaling businesses, and SMEs that need serious financial strategy — but not a permanent hire — a Virtual CFO is often the most effective and cost-efficient model available.
FD Capital is a specialist CFO and Finance Director recruitment practice founded and led by Adrian Lawrence FCA — a Fellow of the Institute of Chartered Accountants in England and Wales. We match businesses across the UK with Virtual CFOs who are ICAEW, ACCA, or CIMA qualified, sector-experienced, and available to engage quickly. Every search is handled personally by Adrian. There are no junior account managers and no handoffs.
We have been placing Virtual CFOs, fractional CFOs, and outsourced CFOs with UK businesses since 2018 — from pre-revenue start-ups raising their first round to established SMEs with £50m+ turnover preparing for exit.
Find Your Virtual CFO
Speak with Adrian Lawrence FCA today. No obligation. Shortlist in 3–7 working days.
020 3287 9501 | recruitment@fdcapital.co.uk
Complete our brief form → fdcapital.co.uk/hire-an-fd-or-cfo/
What Is a Virtual CFO?
A Virtual CFO is a senior finance professional who delivers the strategic and operational work of a Chief Financial Officer on a flexible, remote-enabled basis. The term reflects both the engagement model — part-time, contract, or project-based — and the working style, typically combining remote financial oversight with periodic on-site presence as required.
In practice, a Virtual CFO performs the same work as an in-house CFO: financial strategy, cash flow management, fundraising support, board reporting, budgeting, risk management, and stakeholder communication. The difference is that the cost and commitment are calibrated to what your business actually needs rather than a full-time salary and benefits package.
For UK businesses, the Virtual CFO model has become mainstream rather than niche. A startup raising a Series A needs credible financial leadership for investor conversations — but not necessarily five days a week. A manufacturing SME preparing accounts for a bank refinancing needs deep financial expertise for a defined period — not permanently. A technology business scaling from £5m to £25m turnover needs a CFO who has done that journey before — and a Virtual CFO with relevant sector experience often delivers more than a permanent hire who lacks it.
Who Will Handle Your Virtual CFO Search
About the Founder — Adrian Lawrence FCA
Adrian Lawrence is a Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW FCA) and the founder of FD Capital Recruitment. Since 2018 he has personally overseen thousands of CFO and Finance Director placements across the UK, with deep experience in matching Virtual and Fractional CFOs to businesses at every stage of growth.
FD Capital is operated as an ICAEW-registered practice, registered at Companies House (no. 13329383). Adrian holds a full ICAEW practising certificate — one of the highest professional designations available to a UK accountant.
What that means for you: When you instruct FD Capital to find your Virtual CFO, Adrian is personally involved in the search. He reviews every brief, assesses every candidate, and draws on seven years of specialist placement experience to find the right match for your business stage, sector, and culture.
ICAEW FCA | ICAEW-Registered Practice | Companies House no. 13329383 | Virtual CFO placements since 2018
Why Businesses Choose FD Capital for Virtual CFO Placements
Specialist Knowledge of the Virtual CFO Market
FD Capital recruits only CFOs, Finance Directors, and Financial Controllers. We know which candidates have genuinely operated as Virtual CFOs across multiple businesses simultaneously, which have the technology fluency to work effectively in a remote-first model, and which have the specific sector background your business requires. Generalist agencies guess. We know.
Candidates Who Have Done It Before
The best Virtual CFOs are not simply CFOs who happen to work remotely. They are experienced finance executives who have chosen the portfolio model deliberately — often because they can add more value across three or four businesses than in a single full-time role. FD Capital has access to this market and places these candidates regularly.
Fast Turnaround When You Need It
Businesses typically come to us for a Virtual CFO at inflection points — a fundraise, a rapid growth phase, a CFO departure, a board requirement. These are not situations that allow for a three-month search. Our standard shortlist is delivered within 3–7 working days. For urgent requirements we can move faster.
Qualified as Standard
Every Virtual CFO candidate we present holds a professional accountancy qualification — ACA, ACCA, CIMA, or equivalent. We do not present candidates on the basis of job title alone. Professional qualification is non-negotiable.
Founder-Led Throughout
Adrian Lawrence FCA personally reviews your brief and leads the search. You will not be passed to a junior consultant after the initial call. The person who understands your requirement is the person who finds your Virtual CFO.
What Our Clients Say
“Adrian worked with us as our Fractional CFO for six months and we are genuinely grateful for the contribution he made. His financial expertise and calm, professional approach gave us confidence in our numbers and supported better decision-making across the business. I would recommend Adrian and FD Capital without hesitation.”
— Josh Haugh, CEO, MAS Technicae Group (International) Ltd, West Sussex
“FD Capital has supported SBS Insurance Services over the past three years through the provision of a Fractional FD/CFO. Their expertise has made a significant difference in professionalising our finance function and delivering accurate, timely management information — exactly what our business needed to grow with confidence.”
— Tracey Rees, COO, SBS Insurance Services Ltd
“Adrian acted as our Finance Director for two years and provided an outstanding service. His expertise, attention to detail and strategic financial guidance made a real difference to our business operations. Adrian is professional, reliable and highly knowledgeable — I would confidently recommend him to any business needing experienced financial leadership.”
— Stuart Laight, MD, Asprey Transport, Wolverhampton
Who Needs a Virtual CFO?
The Virtual CFO model is particularly well suited to the following business situations:
Startups Raising Investment
Investors expect credible financial leadership. A Virtual CFO can build the financial models, prepare the data room, and represent your business in investor conversations — without the cost of a permanent hire at a stage when every pound of runway matters. For seed to Series B businesses, a Virtual CFO is often the right answer.
SMEs Scaling Through a Growth Phase
Businesses growing from £2m to £20m turnover typically outgrow a bookkeeper or finance manager but cannot yet justify the salary of a full-time CFO. A Virtual CFO bridges that gap — providing the financial leadership to manage growth, build systems, and prepare for the next stage.
Businesses Preparing for Exit or Acquisition
A sale process requires clean financial records, a credible management team, and a finance function that can withstand due diligence. A Virtual CFO can prepare the business, manage the data room, and work alongside your advisers throughout the transaction.
Companies That Have Lost Their CFO
When a CFO resigns or is made redundant, the business faces an immediate leadership gap. A Virtual CFO can step in quickly — often within days — providing continuity while a permanent search is conducted or the business decides on its longer-term structure.
PE and VC-Backed Portfolio Companies
Private equity and venture capital investors often require a CFO-level presence in portfolio companies that are not yet large enough to justify a full-time hire. A Virtual CFO provides the financial oversight and board reporting that institutional investors expect.
FCA-Regulated Businesses
FCA-regulated firms face specific reporting and compliance requirements that require senior financial expertise. A Virtual CFO with regulatory experience can manage these obligations without the overhead of a full-time executive. FD Capital has placed Virtual CFOs across wealth management, insurance, fintech, and broader financial services.
What a Virtual CFO Delivers
The scope of a Virtual CFO engagement varies by business size and need, but typically includes some or all of the following:
- Financial strategy and planning
- Cash flow management and forecasting
- Management accounts and board reporting
- Fundraising support and investor relations
- Budgeting and financial modelling
- KPI development and monitoring
- Risk management and internal controls
- Banking and debt facility management
- Acquisition and due diligence support
- Finance team leadership and development
- Systems implementation (ERP, FP&A tools)
- Exit preparation and transaction support
How the Virtual CFO Placement Process Works
From first call to your Virtual CFO starting, most engagements are in place within two to three weeks:
| Step | Stage | What Happens |
|---|---|---|
| 1 | Initial call | Adrian Lawrence speaks with you personally — usually same day — to understand your business, the stage you are at, what you need the Virtual CFO to achieve, and how much time per week or month you require. |
| 2 | Search activation | The search is activated across FD Capital’s active candidate network — Virtual CFOs with the right sector background, availability, and engagement model for your brief. |
| 3 | Shortlist | A curated shortlist of screened, qualified candidates is delivered within 3–7 working days. Every candidate on the shortlist holds a professional accountancy qualification and has relevant Virtual CFO experience. |
| 4 | Meetings | You meet your shortlisted candidates. We provide guidance on assessing fit, structuring the engagement terms, and day rate or retainer benchmarking for the Virtual CFO market. |
| 5 | Engagement | Your Virtual CFO starts. We remain your contact throughout the engagement and can help you scale, restructure, or transition the arrangement as your business evolves. |
Virtual CFO, Fractional CFO, Outsourced CFO — What Is the Difference?
These terms are used interchangeably in the UK market and the distinctions between them are more about framing than function. Here is how to think about each:
| Term | Typical Framing | FD Capital Page |
|---|---|---|
| Virtual CFO | Remote-enabled, technology-forward, often associated with startups and digital businesses. Emphasis on flexibility and modern working. | This page |
| Fractional CFO | A portion of a senior CFO’s time — typically 2–3 days per week. Common in PE-backed businesses and growth-stage companies. Same executive, fractional commitment. | Fractional CFO Recruitment |
| Outsourced CFO | CFO function delivered externally, often with a focus on process, reporting infrastructure, and financial operations. More common in established SMEs. | Outsourced CFO Services |
| Part-Time CFO | Fixed commitment — a set number of days per month. Predictable cost, defined scope, often the preferred model for established SMEs with steady financial oversight needs. | Part-Time CFO Recruitment |
| Interim CFO | A defined-term engagement, often full-time pace. Covers a specific project, transition, or gap period — acquisition, restructuring, maternity cover, crisis management. | Interim CFO Recruitment |
If you are unsure which model best suits your situation, call Adrian Lawrence directly on 020 3287 9501. This is one of the most common conversations we have and the answer is usually clear within a few minutes.
Sectors We Place Virtual CFOs In
FD Capital has placed Virtual CFOs across the UK economy. Our strongest placement track record is in:
- Technology, SaaS and software
- Fintech and financial services
- Professional services
- E-commerce and retail
- Healthcare and life sciences
- Media and creative industries
- Manufacturing and engineering
- Property and real estate
- Hospitality and leisure
- Not-for-profit and charities
- PE and VC-backed portfolio companies
- FCA-regulated businesses
Our Credentials and Accreditations
FD Capital Recruitment Ltd is registered at Companies House (no. 13329383). The practice is ICAEW-registered and founder Adrian Lawrence holds a full ICAEW practising certificate — verifiable at the ICAEW member finder. FD Capital is an accredited member of the Good Business Charter and a Living Wage Foundation accredited employer.
Adrian Lawrence’s published research on fractional and virtual CFO leadership in UK businesses is available via ResearchGate:
- The Evolution of Fractional CFO Leadership in Modern UK Businesses (March 2026)
- The Strategic Role of Fractional and Interim Executives in Supporting Organisational Growth and Transformation (March 2026)
Frequently Asked Questions
How much does a Virtual CFO cost?
Virtual CFO costs in the UK vary considerably depending on the candidate’s experience, the complexity of the role, and the time commitment required. Day rates for experienced Virtual CFOs typically range from £700 to £1,500 per day, with monthly retainers for a fixed number of days ranging from £3,000 to £10,000+ per month. FD Capital provides clear market benchmarking as part of the search process so you can set a realistic budget from the outset.
How quickly can you find a Virtual CFO?
Our standard shortlist is delivered within 3–7 working days. For urgent requirements — a fundraise in progress, a CFO who has left at short notice, a board deadline — we can often move faster. Call us to discuss your timeline.
What qualifications should a Virtual CFO hold?
Every candidate FD Capital presents holds a professional accountancy qualification — ACA (Institute of Chartered Accountants), ACCA, or CIMA as standard. For businesses in FCA-regulated sectors we also ensure candidates have relevant regulatory exposure. We do not present candidates on the basis of job title or experience alone.
Is a Virtual CFO the same as a fractional CFO?
In the UK market, Virtual CFO and fractional CFO are largely interchangeable terms. Both describe a senior finance executive providing CFO-level services on a part-time or flexible basis. The “virtual” framing tends to emphasise the remote working model; “fractional” emphasises the part-time commitment. FD Capital recruits both and can advise on which framing best describes what your business needs.
Can a Virtual CFO work on-site?
Yes. Most Virtual CFOs combine remote working with periodic on-site presence — typically one or two days per week in the office, with the rest of the time working remotely. The balance depends on your business and the candidate’s location. FD Capital matches you with candidates who can meet your on-site requirements.
Do you work outside London?
Yes. FD Capital places Virtual CFOs across the UK — London, Manchester, Birmingham, Bristol, Leeds, Edinburgh, and all major business centres. We also place fully remote Virtual CFOs where geography is not a constraint.
What is the difference between a Virtual CFO and an accountant?
An accountant or bookkeeper manages historical financial records — what has happened. A Virtual CFO is a strategic financial leader who uses that data to shape what happens next. A Virtual CFO drives financial strategy, manages investor relationships, leads fundraising, oversees risk, and sits at the leadership table. The role is fundamentally forward-looking and strategic rather than compliance-focused.
Related Services
If you are exploring the options available for senior financial leadership, the following pages may be relevant:
- Fractional CFO Recruitment
- Outsourced CFO Services
- Part-Time CFO Recruitment
- Interim CFO Recruitment
- CFO Recruitment
- Hire a CFO
- Tell us about your requirement
FD Capital operates in accordance with recognised executive search standards. We support the principles of the UK government’s voluntary code of conduct for executive search firms.
Find Your Virtual CFO Today
If your business needs a Virtual CFO, the fastest route is a conversation. Adrian Lawrence will speak with you personally, understand what you need, and tell you honestly what the market looks like for your brief. There is no obligation and no cost for the initial call.
Find Your Virtual CFO
Speak with Adrian Lawrence FCA today. No obligation. Shortlist in 3–7 working days.
020 3287 9501 | recruitment@fdcapital.co.uk
Complete our brief form → fdcapital.co.uk/hire-an-fd-or-cfo/
FD Capital Recruitment Ltd | 167-169 Great Portland Street, London W1W 5PF | Companies House no. 13329383 | ICAEW-registered practice




