Aston Martin Lagonda

Aston Martin Lagonda

Today we get a special treat: We just got a taste of the new Aston Martin Lagonda, the first of its kind in the world. This $1 million AstonMartin-built sedan costs just $5,000 more than the previous record – making it the most expensive car on the market. [Sources: 1, 8, 12]

Unlike the new Aston Martin entry-level, this time the styling is more of a joy than a surprise. The interior of the Taraf is crafted in the same high quality leather as the rest of the car, which is hand-made – in Aston Gaydon, where one of 77 supercars is assembled. AstonMartin is responsible for the design and construction of all his new cars, from GT3 and GT4 to Formula 1. [Sources: 12, 14]

The Taraf is a bit like an Aston Martin stretch limousine, with much more space than you would find in an Aston Martin Rapide. There is more legroom in the cabin, but not nearly as much as you find in an Aston Martins Rapides, for example. [Sources: 0, 12]

Under the hood is a 2.5-liter, four-cylinder V-8 engine that dates back to the early 1970s and was unveiled at the 1974 London Motor Show. A decade later, the first production version of the Taraf, a 4.0-litre four-cylinder engine with a 3-speed manual transmission, was announced and announced. [Sources: 3, 12]

The knife pleat design of the Lagonda was designed by William Towns, an industrial automotive designer who had previously worked on the Aston Martin DBS. The Lagondas, which was replaced by the much more conventional, modern Taraf model, took the form of a remarkably long saloon, again designed by the same design team as the first production version and wrote the design for a much larger, more powerful version of the car with a 3-speed manual transmission. [Sources: 2, 9]

A man came in, bought an Aston Martin, saw it, took a ride, came back and knocked the knuckles out of his hand – ready to go in the rework. [Sources: 9, 13]

Lagonda was actually a brand in its own right, positioned next to Bentley, but merged into Aston Martin in the 1940s, becoming a kind of sub-brand absorbed in its smaller luxury car manufacturer at a time when it was having to sell saloons. That was enough to give him a contract that only provided him with Aston Martin Lagondas, which he would keep for the rest of his life. [Sources: 2, 10]

Lagonda was a four-door sedan, and Aston Martin had traditionally worked on 2.2-litre sports cars. The name Lagonda resurfaced in the Rapide 4.0-litre sedan, which was basically a four-door Aston Martin DB4. [Sources: 3, 12]

Demand for a four-door Aston Martin seemed to be coming to fruition, but the most notorious of this resurrection was the Lagonda, a car famous for its opulence. Launched in 1976, the Lagondas was a unique sight and managed to become the standard attribute for luxury alongside Rolls Royce and Bentley. [Sources: 0, 2, 4, 14]

Ideally, the Lagonda sedan should have stood out from the rest of the Aston Martin range and conveyed a corporate feel, but was prone to electronic glitches and other quality problems. Nonetheless, his ambitions exceeded his expertise, and the company felt compelled to give up its game. [Sources: 2, 12]

The pandemic led to Aston Martin selling just 1,770 cars in 2018, compared with 41 in 2019, and many of the company’s hopes now rest on it. There was a long-awaited four-door SUV touted as the AstonMartin sedan, and the luxury SUV returned, but it had given way to the fashion of the day. SUV are or will ever have seen the means to buy a means of transport, whether it is an SUV, a hatchback or even a limousine. [Sources: 2, 5, 6]

Aston Martin has been flirting with the Lagonda nameplate since the mid-1960s, first as a luxury sedan and later as an SUV. When it was first shown in 1976, it was described as “the world’s first four-door luxury SUV” and “one of the world’s most powerful cars.” After David Brown sold the Aston Martin Lagondas in 1972, they were sold to a group of investors, such as the Ford Motor Company. The new owners had ambitious plans for the “Lagonda” brand, but these never quite came to fruition. [Sources: 7, 12, 15]

British designer William Towns, who styled the Aston DBS V8, was commissioned to design the shiny limousine. Aston Martin also produced a quiet-powered version of the Lagonda sedan, the powerful Aston Martins. None of these models was as successful as the “Lagonda” sedan itself, but they were known for their high performance and high price. The car was sold in the USA, Canada, Australia, New Zealand and South Africa, among others. [Sources: 10, 11, 12]

Those who spent too long in the tax haven could buy the Lagonda as a four-door Aston Martin sedan for $150,000. Watch the video above to see what this miracle still stands for, as well as some of the other Aston Martins on sale in the US. [Sources: 10, 13]